Good Life Singapore (GLS) has launched a campaign to highlight the health and well-being of the country’s citizens.
The organisation said it is asking Singaporeans to share their stories, using the hashtag #goodlifehalfsy, with the hashtag goodlifesingapore, with one message: If you don’t believe us, then you are not a good Singaporean.GLS said its Good Life halfsy campaign aims to give Singaporeans the “first-hand” experience of life and the world.
“It is not just about our health and wellbeing, it is about the way we live,” said GLS president and chief executive Mr Lim Wee Siong.
“We believe we can change Singapore’s image by showing the good life to the world and making it part of the conversation about how we live.”
The Good Life Halfsy campaign launched on March 6, 2018, with a new hashtag that will be used by all Singaporeans in the months to come.
The hashtag includes a video that has been uploaded to the #goodlifelifehalfsy Facebook page, with footage that includes Singapore’s skyline, sea, rivers and other natural attractions.
The Good Live Halfsy Facebook Page also includes a number of social media posts, including an ad for a new toy line, Good Life Toys, and an ad that has already been shared more than 5,000 times.
The campaign has also been used by the Prime Minister, Dr Lim Swee Keat, and the chief executive of Singapore’s Health Ministry, Dr Lee Kong Lian.
Singapore’s health ministry is currently considering the campaign, which has also prompted the country to announce a health plan that will give it an extra 1,000,000 Singapore dollars ($15,000) to support its health programs.
The new campaign will be available in English and Chinese.
It will also be available on a new mobile app.GHS will also use social media to share stories from other Singaporeans, and to raise awareness about Singapore’s health and wellness.GALS CEO Mr Lim said the campaign was an important part of its efforts to build community and strengthen the trust of Singaporeans.
“We have an active social media team, and we have a good social media platform, but we need to create a sense of community here, too,” he said.
“The good life is the life we should be living, and this is a good way to show that.”
Topics:health,public-sector,health-policy,health,southeast-asia,saudi-arabia,singaporeFirst posted February 14, 2019 12:16:22Contact Jacqueline Wong