The Good Life express was born out of the Drake Goodlife line of luxury goods, and the company’s founder and CEO, Dan O’Connell, describes the brand as a “life’s perfect gift”.
“When we decided to take on this challenge, we had no idea what to expect,” he told ABC News.
“We were going to be launching in the middle of the year and we knew that the holiday season would be coming up and we didn’t know what to do.”
“It was really exciting.
We were thinking about a very, very high-end holiday destination and that was our destination.”
It’s really, really hard to find something that has the same level of luxury in terms of the style, the lifestyle, the quality, and that the packaging was just really, very good.””
We thought that this was a really good opportunity to bring Drake GoodLife back into the consumer space.
“What’s in a Good Life?
The Good Life line of products is designed around a set of essentials and accessories.
Its key focus is on luxury goods with high-quality design and packaging.
In the Good Life store, you’ll find items that range from bags, purses, sunglasses and earrings to luggage and footwear.
The Goodlife products are also available in other retailers, such as Sephora and Urban Outfitters.
While there are other luxury goods that can be found in the GoodLife line, the Goodlife Express is the brand’s most popular product.”
If you look at our stores, we’ve had an unbelievable response,” Mr O’Donnell said.”
The response has been unbelievable and it’s really just driven by our customer base.
“He said the Goodlives brand has been around for over 50 years.”
Our brand has always been about creating a high-performance, premium product that has a timeless look,” he said.
Mr O’Connor said the success of the Goodlifes brand had been built on strong relationships with people and brands.”
What we want is that people have a really strong relationship with us, a really, truly loyal relationship with our brand and a brand that they’re going to go to every single day for the next 50 years,” he explained.
The Goodlife team is working on a line of branded travel products.
Mr O ‘Connor said they were also working on another line of clothing, but were not ready to reveal details at this stage.